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Easy way of Fitness

讓運動更簡單

Company Profile

企業概況

舒華體育,國內領先的科學運動服務商,創立于1996年,2020年在上海證券交易所主板上市(股票代碼:605299.SH),目前總市值位居全球健身器材行業前列。2017年,舒華被國家體育總局評為“國家體育產業示范單位”;2017-2021年,舒華連續五年獲評“中國輕工業健身器材行業十強企業”。

Shuhua Sports, a leading scientific fitness service in China, was founded in 1996. It Listed on the main board of the Shanghai Stock Exchange in 2020 (stock code: 605299.SH), Shuhua's total market value is currently at the forefront of the global fitness equipment industry. In 2017, Shuhua was honored as "National Sports Industry Model Company" by the General Administration of Sport of China. From 2017 to 2021, Shuhua was awarded as the "China's Light Industry Fitness equipment industry top ten enterprises" for five consecutive years.

舒華秉承“讓簡單運動融入每個人的生活”的使命,推廣“科學運動”品牌定位,堅持為家用、商用、戶外等場景提供專業、智能的健身解決方案,產品涵蓋家庭健身、商用健身、全民健身、體能訓練、老年健身、校園體育等解決方案的產品和培訓服務、商業空間道具等領域,讓科學運動服務覆蓋全場景、全人群。一直以來,舒華積極推進數字化轉型,致力于打造“硬件+軟件+課程內容+專業健身教練”的健身平臺,全球業務已覆蓋70多個國家和地區,建立了近千家線上線下銷售和服務一體化渠道。

Shuhua adheres to the mission of “bring easy way of fitness into everyone’s life”, promotes “scientific fitness”brand position, and provides professional and intelligent fitness solutions for home, commercial and outdoor space. The products cover home fitness, commercial fitness, national fitness, physical training, fitness for the elderly, campus sports and other solutions products and training services, commercial space props and other fields to provide scientific fitness to all people and space. SHUA always actively promotes digital transformation, and is devoted to building a fitness platform with "hardware, software, course content and professional fitness coaches" and providing comprehensively all-scenario intelligent and all-age fitness solutions. And now, it has established global business covering more than 70 countries and regions, and nearly a thousand online and offline sales and service integration channels.

 多年來,舒華堅持“產品智能化,運動娛樂化、運動科學化”的發展思路,以用戶為中心,牽引產品創新研發。公司與上海體育學院、北京體育大學、成都體育學院、鄭州大學體育學院、中國體育科學學會運動醫學分會CASM、美國運動醫學學會ACSM、南德認證檢測等國內外權威機構及專家合作,成立國家級先進實驗室,致力于運動科學和產品研究。目前舒華取得國家專利技術280余項,并主導、參與近30項國家及團體標準制定。

For many years, SHUA follows the development philosophy of "intelligent products, sports entertainment, and scientific fitness" to improve the user-centered product innovation. Shuhua has been cooperating with Shanghai sports institute, Beijing sports university, Chengdu sports institute, Zhengzhou university sports institute, sports medicine branch of China sports science institute CASM, American society for sports medicine ACSM, TÜV institution and other overseas, and founded national-level advanced lab for sports science and products research. From now on, Shuhua has obtained more than 280 national patent technologies, and led and participated in nearly 30 national and industry standards.

一直以來,舒華致力于推動全民健身事業的發展和體育強國夢的實現。2021至2022年,舒華成為“北京2022年冬奧會和冬殘奧會官方健身器材供應商”,參與建設三大冬奧村(冬殘奧村)健身中心,為來自全球的運動員提供全面的訓練保障和服務;2020至2022年,舒華成為“國家體育總局冬季運動管理中心指定健身器材贊助商”,積極支持中國冰雪運動發展,幫助中國冰雪健兒不斷突破體能創造歷史;此外,2013至2016年、2021至2024年,舒華與中國奧委會達成八年合作,為中國體育代表團征戰索契冬奧會、里約奧運會、平昌冬奧會、東京奧運會以及巴黎奧運會提供專業健身訓練裝備;2015至2023年,舒華成為中國健美協會戰略合作伙伴;2017年,舒華健身器械成為金磚國家領導人廈門會晤指定產品;2018年,舒華與國際中學生體育聯合會簽訂戰略合作協議,攜手共同推動青少年體育事業發展。

For a long time, Shuhua has been committed to promoting the development of national fitness and the realization of the dream of a powerful sports country. From 2021 to 2022, Shuhua becomes the official fitness equipment supplier for Winter Olympic and Paralympic Games Beijing 2022, providing professional and scientific fitness products and services for the fitness centers of the Winter Olympic Villages (Paralympic Village). From 2020 to 2022, Shuhua is the "designated fitness equipment sponsor of Winter Sports Management Center of General Administration of Sport of China", offering the supports for the China Ice Sports development to help the Chinese ice athletes improve their skills . In addition, from 2013 to 2016 and 2021 to 2024, Shuhua has been cooperated with Chinese Olympic Committee for eight years,  providing fitness equipment for China Delegation to win 2014 Sochi Winter Olympics Games, 2016 Rio Summer Olympics,  2018 Pyeongchang Winter Olympics, Tokyo 2020 Olympic Games and 2024 Paris Olympic Games. From 2015 to 2023, Shuhua becomes the partner of Chinese Bodybuilding And Fitness Association. In 2017, Shuhua fitness equipment became the designated product for the BRICS Summit in Xiamen. In 2018, Shuhua signed a strategic cooperation agreement with the International Sports Federation for Middle School Students to jointly promote the development of youth sports. 

自創辦以來,舒華積極履行企業社會責任,推廣科學運動理念。多年來,舒華及其控股股東向晉江市慈善總會、泉州臺商投資區慈善總會、中華全國體育基金會等慈善機構及單位捐贈資金及健身器材物資,至今舒華慈善基金規模超4000萬元,通過開展“公益健康跑”、“奧運健兒公益服務大行動”等公益活動及體育扶貧項目,幫助許多青少年享受運動的快樂,健康成長。

Since its inception, Shuhua actively fulfill corporate social responsibility, promote the concept of scientific movement. Over the years, Shuhua and its share holders donated money and fitness equipment and other goods to China sports foundation, Jinjiang Charity Federation, Quanzhou Taiwan Investment Zone charity federation and other charities and institutions. And now, Shuhua charity foundation worth more than 40 million yuan, supporting public welfare activities and sports poverty alleviation projects, such as "Public Health Run" and "Olympic Athletes Public Service Act", and helping teenagers enjoy fitness and grow health.

未來,舒華將一如既往地積極響應國家“加快體育強國建設,促進全民健身發展”的號召,以“精產品、強品牌、深渠道、高效率”四大戰略抓手為工作提升方向指引,提速發展、科學瘦身,加快品牌國際化進程,力爭2030年成為百億企業。

Shuhua will continue to support China’s appeal of establishing the strategic target of sports powerful nation and promoting the development of national fitness"as always. With the four strategies of great product, powerful brand, multiple sale-channels, and high efficiency, our company continue to rapidly develop, scientifically reduce costs and promote the brand development internationalization to become an enterprise with ten billion revenue in 2030.

History

發展歷程

R&D STRENGTH

研發實力

持續推進技術創新:亞洲人體工學研發設計、擁有專利技術280余項

整合全球專家資源:多年來,與上海體育學院、北京體育大學、成都體育學院、鄭州大學體育學院、中國體育科學學會運動醫學分會CASM、美國運動醫學會ACSM、南德認證檢測等機構及多位專家、健美冠軍展開合作

夯實業界專業實力:福建省省級企業技術中心;主導、參與近30項國家、行業及團體標準的制定和修訂;檢測中心榮獲CNAS證書

MARKETING SYSTEM

營銷體系

線下渠道業務
公共政采業務
互聯網業務
國際貿易業務
健身直營業務
培訓服務
展示架業務

SERVICE PLATFORM

服務平臺

近1000家銷售和服務網點、高效便捷的配送體系,確保服務的效率和及時性。

一站式的配送上門、安裝調試和使用指導服務。

定期的上門保養和主動巡檢機制,確保設備使用安全、高性能。

COOPERATION

專業合作

中國奧委會

2013-2016年,2021-2024年,舒華成為中國奧委會官方健身器材供應商

中國健美協會

2015-2023年,舒華成為中國健美協會戰略合作伙伴

國際中學生體育聯合會(ISF

2019-2021年,舒華成為國際中學生體育聯合會贊助商

中國體育科學學會運動醫學分會

2019-2023年,舒華成為中國體育科學學會運動醫學分會企業戰略合作伙伴

國家體育總局冬季運動管理中心

2020-2022年,舒華成為國家體育總局冬季運動管理中心贊助商

北京2022年冬奧會和冬殘奧會

舒華成為北京2022年冬奧會和冬殘奧會官方健身器材供應商

Responsibility

社會責任

Awards/Certificates

社會認可

年份獎項/證書頒發單位適用范圍
2022第二十四屆冬奧會中國體育代表團感謝信第二十四屆冬奧會中國體育代表團感謝信
2022國家體育總局冬季運動管理中心感謝信國家體育總局冬季運動管理中心感謝信
2021中國合格評定國家認可委員會實驗室認可證書中國合格評定國家認可委員會認可證書
2019全國售后服務十佳單位全國商品售后服務評價委員會榮譽證書
2018中國輕工業健身器材行業十強企業中國輕工業聯合會/中國文教體育用品協會榮譽證書
2017健身器材售后服務規范團體標準起草中國商業聯合會榮譽證書

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